WHO WE ARE

I’M MARIA, THE HEART BEHIND DC FORMULA. AT MY CORE, I’M JUST A HUMAN WHO BELIEVES IN THE POWER OF EXPERIENCES AND THE SMALL DETAILS THAT MAKE ALL THE DIFFERENCE. I BELIEVE IN CONNECTION—BECAUSE WHEN YOU CONNECT, YOU BUILD TRUST, AND THAT TRUST BECOMES THE FOUNDATION FOR CREATING SOMETHING MEANINGFUL.

FOR ME, CREATIVITY ISN’T JUST ABOUT IDEAS—IT’S ABOUT CO-CREATION. THIS STUDIO IS A SPACE WHERE WE LEARN AND UNLEARN, WHERE BRANDS AND PEOPLE MEET AT EYE LEVEL TO BUILD SOMETHING TOGETHER. I APPROACH EVERY PROJECT WITH CURIOSITY, FROM TRULY UNDERSTANDING A CLIENT’S PERSPECTIVE TO SHAPING IDEAS THAT FEEL PERSONAL, INTENTIONAL, AND ALIVE.

BORN IN MEDELLÍN, COLOMBIA, AND NOW LIVING BETWEEN MEDELLÍN, MIAMI, AND NEW YORK, I CARRY WITH ME A LOVE FOR ART, GOOD WINE, AND THE BEAUTY OF EVERYDAY RITUALS. I’M ALSO A PROUD REDHEAD AND MOM TO MACARENA, MY COCKER-POODLE SIDEKICK WHO REMINDS ME DAILY THAT JOY IS FOUND IN THE LITTLE THINGS.

DC FORMULA IS MORE THAN A CREATIVE STUDIO—IT’S A COMMUNITY, A PLACE FOR IDEAS, AND ABOVE ALL, A CELEBRATION OF HUMAN CONNECTION.