Fashion / Retail / Luxury

U.S. LAUNCH ACTIVATION

For GEMO’s debut in the U.S., we crafted two signature moments: a private dinner at the Four Seasons Hotel and an exclusive yacht event.  From the guest list to the floral arrangements, every detail was styled to speak the brand’s language. On-site, we directed the location, ambiance and even the menu. Finally, influencer marketing strategy and press outreach tied it all together.

Creative Direction · Event Production · Influencer Marketing · PR · Styling · Experience Curation

Beauty / Hair / Hospitality

BRAND EXPANSION & MIAMI LAUNCH

With Praga, a Colombian-based hair salon, we helped the brand find its vibe in Miami. Our work spanned from building the visual narrative to imagining product drops, masterclasses, collaborations and stratigic partenerships (e.g The Standard Hotel). We also crafted branded objects — from hair oils to postcards to holiday kits — and designed activations that stepped up the Praga experience (campaign shoots, events, and content production).

Creative Direction · Event Production · Brand Storytelling · Styling · Partnerships · Content Strategy · Product Ideation

Wellness / Fitness / Pilates

BRAND IDENTITY & VISUAL CONCEPT DEVELOPMENT

For Tremendo, we initally conceptualized and curated the visual direction for it’s launch in Medellín, Colombia. We delivered a full brand universe — mood, tone, imagery, design language — combining storytelling and a unique and personal statement.

Brand Conceptualization · Visual Direction · Creative Consulting · Moodboard Development · Storytelling

Fashion / Lifestyle / Hospitality

BRAND LAUNCH

We conceptualized and produced the launch event for The First at Soho House Medellín by leading it’s full creative direction: from it’s theme, visual identity, styling, and spatial design, to curating the guest list, programming the event, setting the ambiance and chosing the playlist. Every branded detail was made to make this an unforgetable and unique experience.

Creative Direction · Event Conceptualization · Styling · Guest Experience · Brand Launch Production

Beauty / Hair / Luxury Skincare

SENSORIAL MASTERCLASS & BRAND COLLABORATION

With PRAGA and La Mer, we crafted an intimate beauty ritual inside Soho House Miami — a space where luxury skincare met scalp wellness. We designed a journey that moved guests through personalized capilography, La Mer’s signature treatments, and PRAGA’s iconic Hair Affair rituals. Every detail leaned into indulgence, minimalism, and elevated beauty, positioning PRAGA within the world of luxury skincare while amplifying La Mer’s prestige through a fresh Miami lens.

Creative Direction · Event Production · Guest Curation · Partnerships · Brand Storytelling · Experience Design · Content Strategy

Fitness / Beauty / Active Lifestyle

DUAL-EXPERIENCE ACTIVATION & BRAND MOMENT

We designed an activation that blended high-energy training with elevated beauty rituals. Guests began with PRAGA’s express Hair Affair menu — from capilography to customized scalp ampoules — followed by a dynamic HiLow class. The experience framed beauty as part of an active lifestyle, turning a fitness environment into a branded beauty ritual. DC Formula led the creative architecture, styling direction, production, and visual identity that made PRAGA feel iconic inside an unexpected setting.

Creative Concept · Event Architecture · Production · Styling Boards · Experience Design · Brand Identity · Partnerships

Wellness / Movement / Hair Health

MINDFUL MOVEMENT RITUAL & BRAND COLLABORATION

For PRAGA’s entry into Miami’s wellness landscape, we imagined a ritual where movement and hair care worked together. Set inside 727 Pilates, guests experienced a grounding Pilates session followed by PRAGA’s scalp detox and Hair Affair treatments — reinforcing that good hair starts with how you feel. We shaped the story, the ritual format, the branded hair menu, and the collaboration flow, creating a wellness-forward moment that connected the brand to Miami’s holistic lifestyle.

Creative Direction · Ritual Development · Production · Wellness Partnerships · Content Narrative · Experience Flow · Styling