Fashion / Lifestyle / Jewerly

CREATIVE DIRECTION + BRAND EXPERIENCE

Event Creative concept C. Desarrollo de “Where Summer Becomes a Memory”, conectando ORA ORA × NNT Lab a través de fashion + fragrance.
Experience curation, guest journey, spatial experience, community, gifting, production strategy y creative conceptualization.

Fashion / Lifestyle / Jewerly

CREATIVE DIRECTION

Creative Direction by DC Formula. Desarrollo completo del universo creativo de LUCKY: creative concept, Creative Direction Deck, moodboard y referencias, styling direction, looks, accesorios, color + texture direction, shot direction y campaign visual language.

Beauty / Fashion / Experience / Community

BRAND EXPERIENCE + CREATIVE ACTIVATION

We brought PRAGA into the Colombiamoda fashion conversation through a collaboration with MAKeNO, creating a brand experience that connected beauty, fashion, community, and culture beyond the salon.

Beauty / Hair / Hospitality

BRAND EXPANSION & MIAMI LAUNCH

With Praga, a Colombian-based hair salon, we helped the brand find its vibe in Miami. Our work spanned from building the visual narrative to imagining product drops, masterclasses, collaborations and stratigic partenerships (e.g The Standard Hotel). We also crafted branded objects — from hair oils to postcards to holiday kits — and designed activations that stepped up the Praga experience (campaign shoots, events, and content production).

Experience / Culture / Hospitality / Community

BRAND EXPERIENCE + HOSPITALITY

A curated brunch during Colombiamoda 2025, bringing together Elcielo and Soho House through hospitality, gastronomy, community, and culture during one of Medellín’s key fashion moments.

Fashion / Culture / Experience

COLOMBIAMODA BRAND EXPERIENCE

Wild Souls Lucky Club: Ruleta Night + public pop-up, creative experience, guest/community strategy, production y content durante Colombiamoda Medellín.

Community / Culture / Experience

BRAND BUILDING + WELLNESS LAUNCH

We developed Tremendo from brand foundation to market launch, building the identity, communication, commercial strategy, content, experiences, and community needed to bring the studio to life.

Brand / Place / Community / Experience

BRAND LAUNCH + EXPERIENCE

Creative and strategic development for NAWA’s opening, translating the brand into a launch experience designed to introduce the space, bring the right community together, and create a memorable first interaction with the brand.

Beauty / Hair / Luxury Skincare

SENSORIAL MASTERCLASS & BRAND COLLABORATION

With PRAGA and La Mer, we crafted an intimate beauty ritual inside Soho House Miami — a space where luxury skincare met scalp wellness. We designed a journey that moved guests through personalized capilography, La Mer’s signature treatments, and PRAGA’s iconic Hair Affair rituals. Every detail leaned into indulgence, minimalism, and elevated beauty, positioning PRAGA within the world of luxury skincare while amplifying La Mer’s prestige through a fresh Miami lens.

Wellness / Movement / Hair Health

MINDFUL MOVEMENT RITUAL & BRAND COLLABORATION

For PRAGA’s entry into Miami’s wellness landscape, we imagined a ritual where movement and hair care worked together. Set inside 727 Pilates, guests experienced a grounding Pilates session followed by PRAGA’s scalp detox and Hair Affair treatments — reinforcing that good hair starts with how you feel. We shaped the story, the ritual format, the branded hair menu, and the collaboration flow, creating a wellness-forward moment that connected the brand to Miami’s holistic lifestyle.

Fitness / Beauty / Active Lifestyle

DUAL-EXPERIENCE ACTIVATION & BRAND MOMENT

We designed an activation that blended high-energy training with elevated beauty rituals. Guests began with PRAGA’s express Hair Affair menu — from capilography to customized scalp ampoules — followed by a dynamic HiLow class. The experience framed beauty as part of an active lifestyle, turning a fitness environment into a branded beauty ritual. DC Formula led the creative architecture, styling direction, production, and visual identity that made PRAGA feel iconic inside an unexpected setting.

Wellness / Fitness / Pilates

BRAND IDENTITY & VISUAL CONCEPT DEVELOPMENT

For Tremendo, we initally conceptualized and curated the visual direction for it’s launch in Medellín, Colombia. We delivered a full brand universe — mood, tone, imagery, design language — combining storytelling and a unique and personal statement.

Fashion / Lifestyle / Hospitality

BRAND LAUNCH

We conceptualized and produced the launch event for The First at Soho House Medellín by leading it’s full creative direction: from it’s theme, visual identity, styling, and spatial design, to curating the guest list, programming the event, setting the ambiance and chosing the playlist. Every branded detail was made to make this an unforgetable and unique experience.

Fashion / Retail / Luxury

U.S. LAUNCH ACTIVATION

For GEMO’s debut in the U.S., we crafted two signature moments: a private dinner at the Four Seasons Hotel and an exclusive yacht event.  From the guest list to the floral arrangements, every detail was styled to speak the brand’s language. On-site, we directed the location, ambiance and even the menu. Finally, influencer marketing strategy and press outreach tied it all together.

BRANDING + MARKET ENTRY

Construcción de ADOCOL para la entrada de ADOPEN al mercado colombiano: branding, identidad visual, universo cromático, manual de marca, aplicaciones de showroom/papelería y dirección de necesidades digitales/landing page.

PERSONAL BRAND STRATEGY + CREATIVE DIRECTION

Development of Mariana Gómez's personal brand, defining a clearer positioning, narrative, visual direction, and content universe to translate who she is into a cohesive and recognizable personal brand.