DC Formula is a creative studio strategy lab — a space where every project begins with instinct and aesthetics, then unfolds into intentional, structured growth. It bridges vision and execution: from developing storytelling concepts to designing brand strategies. With roots in Medellín, Colombia, we don’t just create ideas, we make them work and stand out. Let’s make something iconic together.

WHO WE ARE

I’M MARIA, THE HEART BEHIND DC FORMULA. AT MY CORE, I’M JUST A HUMAN WHO BELIEVES IN THE POWER OF EXPERIENCES AND THE SMALL DETAILS THAT MAKE ALL THE DIFFERENCE. I BELIEVE IN CONNECTION—BECAUSE WHEN YOU CONNECT, YOU BUILD TRUST, AND THAT TRUST BECOMES THE FOUNDATION FOR CREATING SOMETHING MEANINGFUL.

FOR ME, CREATIVITY ISN’T JUST ABOUT IDEAS—IT’S ABOUT CO-CREATION. THIS STUDIO IS A SPACE WHERE WE LEARN AND UNLEARN, WHERE BRANDS AND PEOPLE MEET AT EYE LEVEL TO BUILD SOMETHING TOGETHER. I APPROACH EVERY PROJECT WITH CURIOSITY, FROM TRULY UNDERSTANDING A CLIENT’S PERSPECTIVE TO SHAPING IDEAS THAT FEEL PERSONAL, INTENTIONAL, AND ALIVE.

BORN IN MEDELLÍN, COLOMBIA, AND NOW LIVING BETWEEN MEDELLÍN, MIAMI, AND NEW YORK, I CARRY WITH ME A LOVE FOR ART, GOOD WINE, AND THE BEAUTY OF EVERYDAY RITUALS. I’M ALSO A PROUD REDHEAD AND MOM TO MACARENA, MY COCKER-POODLE SIDEKICK WHO REMINDS ME DAILY THAT JOY IS FOUND IN THE LITTLE THINGS.

DC FORMULA IS MORE THAN A CREATIVE STUDIO—IT’S A COMMUNITY, A PLACE FOR IDEAS, AND ABOVE ALL, A CELEBRATION OF HUMAN CONNECTION.